Coastal Craft AI
Your strategic team with construction expertise. We partner with contractors to help them save hours on administrative tasks and spend more time on meaningful work.
Our Approach
We focus on understanding current technology to help builders improve the quality of their output - from documentation to lead generation.
We’ll talk through your operations and see where AI can save you time or improve quality. Our goal is to understand the business through your lens.
Intro Call
A deeper dive. We look at your workflows, your documents, your team. You leave with concrete skills and a clear path forward.
Discovery Session
We partner with a limited number of businesses who are serious about AI adoption. Together we develop strategies, build tools, and test outcomes. Available for month-to-month retainer.
Partnership
Specific tools or automations for a specific problem. Trained on your documents, built for how you work. Includes build, testing, and deployment.
Custom AI Tools
Not sure where to start?
Get a personalized report on your AI readiness.
About
Murray McCulloch, Founder
My background as a carpenter, project manager, and high-performance custom home builder gives me a deep understanding of the technical complexity builders navigate daily.
Today, I work with contractors to implement tools that actually make sense for how we operate.
I partner with businesses that value different perspectives and are selective about the tools they adopt.
"AI systems are not about replacing human labor — it is essential to have a human in the loop so we can bring more value, trust, accountability, and humanity to our work."